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Kakao and OpenAI Join Forces to Revolutionize AI Product Development

  • Writer: Matticus Lowery
    Matticus Lowery
  • Feb 5
  • 2 min read

Updated: Feb 7

Kakao, the South Korean internet giant, has announced a strategic partnership with OpenAI to enhance its AI product offerings. This collaboration aims to leverage OpenAI's advanced technology to create personalized AI tools and improve existing services, marking a significant step in Kakao's innovation journey.


Key Takeaways

  • Kakao will utilize OpenAI's technology for its new AI messaging service, Kanana.

  • The partnership will focus on co-developing AI products tailored for Korean users.

  • Kakao's CEO emphasizes a shift from developing in-house AI models to leveraging external expertise.

Partnership Overview



In a joint press conference held in Seoul, Kakao revealed its plans to integrate OpenAI's advanced models into its upcoming AI messaging service, Kanana. This service is designed to provide personalized responses based on users' chat histories, enhancing user experience and engagement.

Kakao also announced that OpenAI's technology will be incorporated into its popular messaging app, KakaoTalk, among other existing products. This move is expected to significantly improve the functionality and user satisfaction of Kakao's services.

Leadership Insights

Sam Altman, co-founder and CEO of OpenAI, expressed enthusiasm about the partnership, stating, "Kakao has a deep understanding of how technology can enrich everyday lives, and they’ve consistently delivered innovative experiences for their users." This collaboration aims to transform how Kakao's millions of users communicate and connect through advanced AI capabilities.

Kakao's CEO, Shina Chung, highlighted the importance of this partnership, calling it a turning point in the company's strategy. Chung, who took over leadership last year, noted that Kakao would shift its focus from developing its own large language models due to high costs and unclear business models. Instead, the company will harness OpenAI's expertise to drive innovation.

Context of the Collaboration

This partnership comes on the heels of OpenAI's recent joint venture with Japan's SoftBank Group, which aims to provide AI services to businesses in Japan. The collaboration with Kakao positions the South Korean company as a key player in the Asian tech landscape, following the trend of major tech firms partnering with OpenAI to enhance their AI capabilities.

Future Prospects

As Kakao and OpenAI embark on this journey together, the potential for new AI-driven products tailored to the Korean market is vast. The collaboration not only signifies a commitment to innovation but also reflects a broader trend in the tech industry where companies are increasingly seeking partnerships to leverage cutting-edge technology.

In conclusion, the partnership between Kakao and OpenAI is set to redefine the landscape of AI products in South Korea, promising enhanced user experiences and innovative solutions that cater to the unique needs of Korean users. As both companies work together, the tech community will be watching closely to see how this collaboration unfolds and the impact it will have on the industry.

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